Our Team

Bryan Kelley is the co-founder and CEO of Webb Creek and brings over twenty-five (25) years of community banking experience. During that time, he has served multiple financial institutions as Chief Financial Officer, also serving as Chief Financial Officer for a multistate Bank Holding Company. He has extensive Mergers & Acquisition experience, and was a primary organizer of a De Novo bank in Georgia. He has also successfully completed multiple Private Placement Stock offerings raising capital for various banks in Georgia.

Bryan has a diverse background in Asset/Liability Management and Investment Portfolio Management. Bryan has also served on the Investment Committee of a National Insurance Company with over site responsibilities of the company’s Investment Portfolio. Throughout his career he has made presentations before the FDIC, Office of Thrift Supervision, Georgia Department of Banking, Alabama Department of Banking, A.M. Best, Moody’s and Standard & Poor’s. Most recently he has spoken at several Family Office Conferences on the topic of Conservation Land Easements. Bryan has also served as the Finance Director for a Municipal County Government in Georgia.

Ronald J. Wallace (Ronnie) is the co-founder and President of Webb Creek. For over thirty (30) years Ronnie has been involved in banking, both at community and super regional levels, holding positions of President and CEO as well as EVP of Retail, Commercial, Mortgage and SBA lending areas. Additionally, Ronnie has been involved in economic development activities at both the local and state level including being a State Certified Economic Development Trainer and having started and managed a successful incubator program.

Ronnie served local government for twelve years as Rome City Commissioner and Mayor. Additionally, he served state government for many years on the Georgia Municipal Association (GMA) Board of Directors. He was appointed to its executive committee and chaired the DC/DC Retirement Committee and the State Education Board of GMA. Ronnie was also named to the Georgia Municipal Association Hall of Fame.

Ronnie obtained his undergraduate degree in Economics with his MBA in Finance. He is also a registered Mediator and Arbitrator with the Georgia Office of Dispute Resolution. Ronnie has taught Economics, Corporate Finance, and Entrepreneurship as well as other Business focused courses at the College/University level. Ronnie has presented to various rating and insuring agencies. He was named to the Georgia Board of Pharmacy for a 5-year term by Governor Sonny Perdue in 2008 and subsequently was nominated for a 5-year appointment to the Georgia Composite Medical Board by Governor Nathan Deal in 2014.

David left a successful private practice in 2016 to join Webb Creek as its in-house counsel.  At Webb Creek, David manages the company’s relationships with outside counsel, coordinates the company’s in-house legal staff, advises on internal legal and compliance issues, and oversees the crafting of Webb Creek’s real estate offerings.

David’s legal practice started in the areas of real estate, corporate law, and mergers and acquisitions.  In 2006, his practice grew to include the formation of real estate focused partnerships and the placement of conservation easements.  David has practiced as a member  with small regional law firms and later founded his own law firm in Rome, Georgia, in 2008.  Additionally, David has served as an Assistant City Attorney for the City of Rome and as Rome’s Municipal Court Judge.

David is a 1998 graduate of the University of Georgia’s School of Law. David received a Bachelor’s degree in Political Science from Stetson University (’92) and a Master’s in Public Administration from Florida State University (’94).

Zac Allen is the CFO of Webb Creek and joined the team in 2019.  Zac is a graduate of Shorter University, where he received a Bachelor of Science degree with a concentration in accounting.  Zac spent nearly seventeen years in healthcare finance at the controller and CFO level.  Following his healthcare career he started his own tax and accounting firm in 2013.  Zac brings experience and expertise in the areas of taxation, business operations, compliance, and strategic planning.  His practice focused on tax preparation and tax consulting for individuals as well as business entities including partnerships and corporations.

Zac and his wife Teresa are active members of Trinity United Methodist Church of Rome and enjoy bicycling, motorcycling, tennis, and horseback riding.

Lance Maffett is Director of Project Management for Webb Creek. Prior to joining Webb Creek, Lance served as managing partner for a land group company where he coordinated national real estate sales and marketing initiatives to landowners in the hunting industry. Over the past four years, he has worked extensively with private landowners to realize the preservation benefits of conservation easements to wildlife, the local community, and future generations.

Lance is a 1986 graduate of the University of Georgia. He earned a BA, Communications and holds a MA, National Security Studies from American Military University. Lance is a retired Colonel, United States Marine Corps. During his military service, he flew the AH-1W, Super Cobra, and served as commanding officer, Marine Light Attack Helicopter Squadron 773, Operation Enduring Freedom, Afghanistan. He is an active Board Member, US Service Academy Nomination Board (GA 14th, US Congressional District).

Ray Sun is the Director of Real Estate Investments for Webb Creek Management Group and joined the team in 2019. Ray is responsible for overseeing the analysis and strategic acquisition of Webb Creek’s real estate division. He is also involved in the structuring of real estate offerings that are sponsored by Webb Creek.

In addition to his role at Webb Creek, Ray is the President of Sun Coast Realty Inc. (“Sun Coast”), which  provides real estate due diligence and consulting services to a variety of companies. Mr. Sun has been active in the acquisition and syndication of more than $1.3 billion in real estate investments since 2001.

Mr. Sun has a depth of experience in reviewing public and private placement offerings as the Chief Investment Officer and Due Diligence Manager for a FINRA member broker-dealer. He also served as the Vice President of Asset Management for TIC Properties Management, LLC where he oversaw a national portfolio of more than 1.5 million square feet of office, retail and multifamily assets.

Mr. Sun serves as the President of Opus Fund, LLC, a California limited liability company that owns seven commercial real estate assets in Santa Ana, CA for the benefit of the Orange County School of the Arts, a California non-profit public benefit corporation. He is an Eagle Scout and earned his Bachelor of Science in Business Administration from the University of Southern California.

Mr. Sun is a licensed real estate broker in California, Florida and South Carolina, and holds FINRA Series 7, 24, 63, and 79 licenses through Dempsey Lord Smith – Member FINRA/SIPC.

Greg Jones is the Director of Real Estate Development for Webb Creek. Greg is a licensed general contractor in the state of Georgia and has forty-five years of experience in the development of residential subdivisions, single and multi-family developments, as well as industrial and commercial projects in the Southeast. Additionally, Greg has significant experience with restoration and construction projects in historical districts.  Greg is the recipient of numerous local builder of the year awards.

Greg oversees the formation and implementation Webb Creek’s development efforts, as well as assist in the feasibility analysis of proposed projects.

Mark Johnson is the Associate Counsel for Webb Creek and joined the team in August of 2018. Mark earned his J.D. from Florida State University (’18) and a B.A. in History at Stetson University (’15). While at Stetson, he was a founding member and vice president of the Alpha Tau Omega fraternity and is now actively involved on the Board of Trustees for the chapter. Mark was admitted to the Florida Bar in September of 2018.

During his final two years of law school, Mark was employed as a Clerk for the Law Office of M.B. Adelson IV, who specialized in boundary law, water law and general property law. Also, while in law school, Mark worked at the Florida Division of Administrative Hearings and in the General Counsel’s Office of the Florida Department of Financial Services. As his capstone project, Mark wrote a paper that clarified the ownership status of properly alienated sovereignty submerged land in Florida.

Mark is engaged to Emily Nolen and together they have rescued two dogs: a Jack Russell named Riley and a Bloodhound named Rhett. 

Ben Black is the Staff Engineering Geologist at Webb Creek and joined the team in 2019. Ben has twenty-three years of experience in geological, hydrogeological, and geotechnical analysis and design. He is currently the owner of GeoLogic, LLC, a geologic and mining consulting firm headquartered in Woodstock, Georgia. Ben works closely with all stakeholders and other subject matter experts to ensure that the projects are completed to the highest possible standards. Ben also provides independent technical review (ITR) of third-party geological and mineral valuation reports for compliance with Internal Revenue Service (IRS) and Security and Exchange Commission (SEC) Guidelines.  Ben also serves as chairman of the Association of Engineering Geologists (AEG), Rock Mechanics Technical Working Group (RM-TWG), and is a member of Committee 1 (Roadway & Ballast) of the American Railway Engineering and Maintenance-of-Way Association (AREMA).

Ben has a B.S. in Geology with a concentration in Hydrogeology from Eastern Michigan University. Additionally, he has a M.S. in Geological Engineering and a Certificate in Applied Geotechnics, both from the University of Idaho.  He is a Registered Professional Geologist in Georgia, Kentucky, Mississippi, North Carolina, and South Carolina; and a Registered Professional Engineer in Georgia.

Debbie Johnston joined Webb Creek in February 2015.  As Business Manager, she is responsible for day-to-day operations and accounting functions.

Debbie obtained an accounting diploma from Northwest Georgia Technical College.  She also earned a B.S. in Middle Grades Education from Shorter University.  Debbie has over twenty years of Operations Department experience at local community banks that has resulted in extensive accounts payable and supply requisition knowledge.

Keri moved to Rome, Georgia in 2002 to attend Shorter College and graduated in 2006 with a Bachelor’s of Fine Arts degree in Musical Theatre. Prior to joining Webb Creek, she was employed with the Rome Floyd Chamber where she worked in leadership and community development for eight years. She spent four of those years specifically in economic development where she assisted in the recruitment process of primary job creation in Rome and Floyd County.

Keri is a graduate of Leadership Rome Class of XXVIII and a 2010 graduate of the Georgia Academy for Economic Development.

She is married to Stephen and they have a four-year old daughter, Slade, and an eleven-year old black lab mix named Gracie.